Energy Swaraj
This report presents an in-depth UX analysis of Energy Swaraj, focusing on its outdated design, color scheme, and the placement of Call-to-Action (CTA) elements. The objective is to identify areas for improvement to enhance user experience and engagement on the website.
Visit websiteExecutive Summary
The analysis reveals that Energy Swaraj suffers from an outdated design, color palette, and CTA placement, which collectively diminish user experience and hinder engagement. The traditional design elements and color scheme fail to resonate with modern user expectations, while the placement of CTAs in outdated positions further complicates user navigation and reduces conversion rates.
Our solution was to allow users to be invited to a layer, where they can see others’ annotations and make their own.
Key Findings
- Outdated Design: The website features a traditional design aesthetic that lacks modern visual appeal, resulting in a stale and uninviting user experience.
- Wrong Color Placement. The color scheme used on the website is outdated and does not align with contemporary design trends, which can impact user perception and engagement.
- Ineffective CTA Placement. CTAs are positioned in traditional locations that are less visible and fail to prompt user action effectively, leading to lower conversion rates.
- Lack of Engagement. The combination of outdated design, color scheme, and CTA placement contributes to low user engagement and limits the website's effectiveness in achieving its objectives.
Recommendations
- Redesign Visual Elements: Update the website's design with modern visual elements, including a refreshed color palette, typography, and imagery, to create a more engaging and visually appealing user experience.
- Optimize Color Placement: Reevaluate the color scheme and ensure that it aligns with contemporary design trends and user preferences, enhancing the website's aesthetic appeal and usability.
- Improve CTA Visibility: Strategically position CTAs in prominent locations throughout the website to increase visibility and encourage user interaction, ultimately improving conversion rates.
- Conduct User Testing: Perform usability testing with target users to gather feedback and identify any remaining pain points or areas for improvement in the website's design and functionality.
Conclusion
In conclusion, Energy Swaraj stands to benefit from a comprehensive redesign that addresses the identified UX issues. By modernizing the design elements, updating the color scheme, and optimizing CTA placement, the website can enhance user engagement, improve conversion rates, and ultimately achieve its objectives more effectively in today's competitive digital landscape.
