Prasanna Counseling Centre
A teacher for 31 years, a suicide prevention volunteer for 15 years working in a hospital, Pankajakka is now a very popular figure in Karnataka. People from all walks of life invite her and her team for conducting workshops..
Visit websiteIntroduction
This report presents a comprehensive UX analysis of Prasanna Counseling Center, focusing on its outdated design and the placement of Call-to-Action (CTA) elements. The objective is to identify opportunities for improvement to enhance user experience and engagement.
Our solution was to allow users to be invited to a layer, where they can see others’ annotations and make their own.
Executive Summary
The analysis reveals that the current website design and CTA positioning are hindering user engagement and conversion rates. With a traditional layout and outdated design elements, the website lacks visual appeal and fails to capture users' attention effectively. Moreover, the placement of CTAs in outdated positions further complicates user navigation and diminishes the effectiveness of conversion pathways.
Key Findings
Outdated Design: The website's design features outdated aesthetics and lacks modern visual elements, resulting in a diminished user experience. Poor CTA Placement: CTAs are positioned in traditional locations that are less prominent and fail to draw users' attention effectively. Navigation Challenges: Users encounter difficulties navigating the website due to outdated design conventions and unclear pathways to desired actions. Low Engagement: The combination of outdated design and poor CTA placement contributes to low user engagement and conversion rates.
Recommendation
Modernize Design: Update the website's design with contemporary visual elements, intuitive layouts, and engaging imagery to enhance visual appeal and user experience. Optimize CTA Placement: Reevaluate the placement of CTAs and strategically position them in prominent locations to improve visibility and encourage user interaction. Streamline Navigation: Simplify navigation pathways and optimize user flows to guide users seamlessly towards desired actions and conversion points. Implement Responsive Design: Ensure the website is fully responsive across all devices to provide a consistent and user-friendly experience for mobile and desktop users.
Conclusion
In conclusion, Prasanna Counseling Center would benefit from a comprehensive redesign to address the identified UX challenges. By modernizing design elements, optimizing CTA placement, and improving navigation pathways, the website can enhance user engagement and conversion rates, ultimately driving business success in the digital landscape.
